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IT Course HTML Basics 017_SEO Optimization

Learning / HTML Basics ~5151 words · 13 min read - views

SEO

SEO stands for Search Engine Optimization. It refers to the practice of improving a website’s structure, content, and external links to increase its ranking on search engine results pages (SERP), thereby gaining more traffic. SEO optimization is an important part of website operations, helping websites gain more traffic and increase visibility and influence.

How Search Engines Work

  • Search engines use crawlers to obtain web page content from the internet.
  • Search engines analyze web page content and calculate page rankings based on factors such as quality, relevance, and authority.
  • Search engines retrieve web content based on user search intent and display higher-ranked pages to users.

Purpose and Significance of SEO

  • The purpose of SEO is to improve a website’s ranking on search engine results pages (SERP).
  • The significance of SEO includes:
    • Helping websites gain more traffic, increasing visibility and influence.
    • Helping websites gain more potential customers.
    • Helping websites improve conversion rates.

SEO Principles

  • SEO principles include:
    • User experience first: The ultimate goal of SEO optimization is to meet user needs, so user experience should always be the top priority.
    • Natural ranking: The goal of SEO optimization is to improve natural rankings on search engine results pages (SERP), so any prohibited methods should be avoided.
    • Continuous optimization: SEO is a long-term effort that requires constant adjustment and optimization to achieve good results.

SEO Optimization

Content Optimization

  • Content optimization is the foundation of SEO optimization, and the quality of content optimization directly affects website rankings.
  • Content optimization includes the following aspects:
    • Keyword research: Before creating content, conduct keyword research to understand what content users are looking for when searching for related keywords.
    • Content quality and readability: Content should have a certain quality and conform to user reading habits.
    • Content updates: Content should be updated regularly to keep the website active.

Keyword Research

  • Keyword research is the first step in content optimization, and its quality directly affects content quality and effectiveness.
  • Keyword research can use the following tools:
    • Baidu Index
    • Google Keyword Planner
    • Semrush

Content Quality and Readability

  • Content quality includes accuracy, comprehensiveness, and readability.
  • Content should be accurate and comprehensively reflect related topics.
  • Content should use simple and easy-to-understand language that conforms to user reading habits.

Content Updates

  • Content should be updated regularly to keep the website active.
  • New content can attract user attention and improve website rankings.

Structure Optimization

  • A well-structured website helps search engines better understand website content.
  • Structure optimization includes the following aspects:
    • Clear navigation: Using clear navigation helps users quickly find the content they want.
    • Correct titles and descriptions: Titles and descriptions are the basis for search engines to retrieve web content based on user search intent.
    • Reasonable hierarchy: A reasonable hierarchy helps search engines better understand website content.

Clear Navigation

  • Navigation should be concise and clear, and conform to user habits.
  • Navigation should include all main content of the website and match the website’s structure.

Correct Titles and Descriptions

  • Titles and descriptions should be related to the web page content and include relevant keywords.
  • Titles should be concise and attract user attention.
  • Descriptions should summarize web page content and entice users to click.

Reasonable Hierarchy

  • The hierarchy should conform to user reading habits and be conducive to search engine crawling.

Example:

<head>
  <title>SEO Tutorial: From Beginner to Expert</title>
  <meta name="description" content="SEO tutorial, from beginner to expert, comprehensively introducing SEO theory and practice, helping you quickly master SEO skills.">
  <meta name="keywords" content="SEO,tutorial,beginner,expert">
</head>

Notes

  • title, description, and keyword should be set in the website’s head tag.
  • title and description should use natural language.
  • title and description should be related to web page content and include relevant keywords.
  • title length should not exceed 60 characters.
  • description length should not exceed 160 characters.

About Keywords

Keywords are the basis for search engines to retrieve web content based on user search intent. Keywords should be related to web page content and include relevant keywords.

Here are some suggestions about keywords:

  • Keywords should use natural language.
  • Keywords should be related to web page content and include relevant keywords.
  • The number of keywords should not be too many, generally recommended to be between 10-20.
  • Keywords should be grouped, with each group containing related keywords.
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